Conversions & Shown pixel

In your Conversions tab you will be able to manage all your conversions & access your Shown pixel. There are two ways to get conversions into your business, you can either import them from linked ad account or create them within Shown.

1. Create conversions

1.1 Install Shown Pixel

Before creating conversions on Shown, you will need to install our shown pixel on your site. Choose one of two methods:

• Automatic

  • Integrate with Shopify, Wix, Squarespace, or WordPress/WooCommerce

  • The pixel and standard conversion events are installed for you

• Manual

  1. Click Check Shown Pixel Status

  2. Copy the pixel snippet shown

  3. Paste it into the Javascript - Header section of your website 

  4. Verify installation 

1.2 Define a Conversion

If you’re not using an integration, add URL-based events manually:

1. Click New

2. Choose Conversion

3. Set the following:

   • Type: URL-based

   • URL: the page to track (e.g., a thank-you or confirmation page)

   • Category: Lead or Sale

   • Value: monetary value (optional)

   • Name: a descriptive label

4. Click Save

2. Import & merge conversions

Another option to setup ad tracking & conversions in shown is to import them. Once you’ve linked your Facebook, Google, or other existing ad accounts, all eligible conversion events will be imported. You don't need to install our shown pixel to use imported conversions. To merge them into a single cross-channel conversion:

1. Click New

2. Select Import Conversion

3. Tick the matching conversions from each platform

4. Click Save

Your selected conversions will be merged into one unified conversion, ready for use in a cross-channel Shown campaign.