Google Search Campaign

Google Search Ads are one of the most powerful ways to reach people who are actively looking for your product or service. With Shown, you can launch high-performing campaigns in minutes, no marketing degree required. This article walks you through what Google Search Ads are, why they matter, how to launch your first campaign, and how Shown makes it all seamless.

Why Google Search Ads?

• High Intent = High Conversions: Search ads appear when someone is already searching for what you offer. That means more qualified leads and better ROI.

• Massive Reach: Google processes over 8.5 billion searches a day. Your customers are already there.

• Pay Only for Results: You only pay when someone clicks on your ad, making it cost-effective for small businesses.

• Perfect for Local or Niche Businesses: Show up for specific searches in your region or industry.

How to create a Google Search Campaign on Shown

1. Sign in to your Shown account

2. Click “Create Campaign” and choose “Google Search”

3. Answer a few quick questions about your business and goals

4. Let our AI handle the rest: It will generate the keywords, ad groups,  ad text, extensions, bidding strategy, and targeting

5. Review and launch your campaign in minutes

💡 Shown’s AI automatically identifies the best keywords for your business and sets up campaigns that are optimized from day one.

How campaign optimization works

Unlike traditional platforms, Shown handles the optimization for you. Here's what happens behind the scenes:

• AI-Powered Keyword Refinement: We monitor your keyword performance and adjust in real-time

• Ad Copy Testing: We test different variations of your ads to improve click-through rates

• Search Term Monitoring: We block irrelevant terms that waste your budget

🔍 Our system continuously learns and improves your campaign performance automatically

Supported features for Google Search Campaigns on Shown

✅ Multiple adgroups campaign structure
✅ Keywords research & generation
✅ Ad copy & search ads generation (RSA- Responsive Search Ads)
✅ Geo-targeting
✅ Schedule targeting
✅ Negative keyword management
✅ Callouts, call & sitelinks extension
✅ Conversion tracking
✅ Smart bidding