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How to launch your first ads on Shown?

After creating your business, you will have the possibility to create your first ads. In this short article, we will highlight the different steps to follow:

 

1. Start by selecting your advertising goal & writing down your website URL. 

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We highly recommend to choose (custom) conversions (such as signups or even time on site) instead of website traffic. This will improve your campaign results. You can create custom conversions with Shown or by importing them directly from your ad accounts.

 

2. Select the language of your audience & where you'd like to show your ads.

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3. Select the channels you would like to appear on. You can always add more platforms later. Bear in mind that the more channels you would like to try, the bigger your advertising budget will be. We recommend to start with no more than 2.

 

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4. Review the different platform assets (keywords, ads, budget) & click on publish:

 

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5. Bear in mind that if you do not link your own ad account. You'll be asked to top-up credits to your Shown account. These credits will be used to pay your advertising budget on the different ad platforms such as Google or Facebook. We do ask to credit 7 times your daily budget to ensure your ads won't be interrupted.