Shown vs Google Ads

While both platforms enable advertisers to reach their target audiences, Shown.io offers a streamlined and automated approach that simplifies ad management while maximizing efficiency. Below, we outline the key differences between Shown and Google Ads to help you better understand.

1. Full Automation vs. Partial automation Setup

Shown.io: Unlike Google Ads, which still requires advertisers to select keywords, write certain ad copy, and configure settings, Shown automates the entire ad creation process. From keyword selection to ad copy generation, our AI-driven system ensures that campaigns are set up quickly and efficiently, eliminating the need for extensive marketing expertise.

Google Ads: Google Ads provides granular control, but it still requires hands-on setup, including keyword research, ad copywriting & other targeting settings. This often necessitates a learning curve or hiring an expert to achieve optimal performance.

2. 24/7 Optimization to Prevent Budget Waste

Shown.io: Our platform continuously monitors and optimizes campaigns in real-time, ensuring budget efficiency by automatically pausing underperforming keywords, suggesting new ones, providing ad extension recommendations, and offering A/B testing suggestions to improve ad performance.

Google Ads: While Google Ads offers some automated optimization features, advertisers still need to monitor and adjust their campaigns regularly to avoid overspending on ineffective ads.

3. Seamless First-Party Data Integration for Better Targeting

Shown.io: Shown integrates with your apps to sync first-party data, allowing for improved audience targeting. This means you can leverage customer insights from your CRM, email lists, or other sources to refine your ad strategies.

Google Ads: Google Ads also supports data integration, but configuring and managing audience lists requires manual setup and can be complex for non-experts.

4. Cross-Channel Advertising Management

Shown.io: With Shown, you can create and compare ads across multiple channels, including Google Ads, Microsoft Ads, and Facebook Ads, all from a single dashboard. This makes it easier to allocate budgets effectively and analyze performance across different platforms.

Google Ads: Google Ads is limited to the Google ecosystem, meaning you need separate platforms to manage campaigns on Facebook, Microsoft Ads, or other channels.

5. Dedicated Customer Support

Shown.io: We offer personalized support whenever you have questions or need assistance with your campaigns. Our team is available to help optimize your ad performance and ensure you get the best results.

Google Ads: Google provides support, but it is often limited to standard documentation or chat assistance with long response times, making it harder for small businesses to get tailored guidance.

6. Ad Account Provisioning

Shown.io: Unlike Google Ads, where businesses must set up and manage their own ad accounts, Shown.io offers ad accounts directly to users. This eliminates the administrative burden and allows businesses to start advertising immediately without dealing with account setup issues or payment complications.