How to launch your first campaign?

Once your business is set up, you'll be one button away from starting your campaign. This article will guide you through the different steps to create the perfect ad campaign. 

Advertising goals

Your campaign begins with the selection of an advertising goal, which guides the optimization of your ads. All campaigns are designed to maximize the outcomes related to your chosen goal—be it leads, sales, or website traffic within your given budget.

Website traffic

This advertising goal aims to drive traffic to your website, enhancing sales, content promotion, or visibility. Success is measured by the number of ad clicks leading users to your site.

Online sales

Optimize incoming traffic to get people to buy your products online. It is ideal for small e-commerces looking to increase their sales.

Online leads

You can optimize incoming traffic to get people to visit a specific page on your website, such as a thank-you page, after a signup or website form submission.

Brand awareness

Through brand awareness campaigns, which emphasize visibility, you can increase your brand's recognition and familiarity with your target audience.

Audience location & language

Tell us where you want to advertise by selecting countries, cities, or smaller areas and the language of your audience. The selected language will also be used to write ad copies. 

Ads

After giving your campaign a name & clicking on the create button, Shown AI will start running & understand the best ad platform to start with for your business. Today Shown covers Google, Microsoft, Meta, Twitter, Linkedin & TikTok will soon be available. 

In addition to the ad platform suggestion, Shown will also create your ads automatically. You can then change the ad platform and/or edit some of your ads if needed.

Targeting & keywords

For search ads, our AI will generate a list of relevant keywords for your business. Select the ones you want, deselect the ones you don't need, or manually add the ones you want to use. Other audience targeting, such as interests, age, and gender, will also be suggested. 

If you have customer lists, we highly recommend syncing them to your Shown account and using them for audience targeting.

Ad budget

Finalize your campaign by setting your daily ad budget. This budget is paid to advertising platforms such as Google and Facebook, enabling your ads to be displayed on their websites and apps. While there is no perfect starting budget, excessively small budgets may block the effectiveness of your ads and delay results. To help you, Shown will recommend an initial budget, which you can adjust whenever you like.

Once your campaign is published, it will be reviewed by our team and the ad platforms. Reviews can take up to 3 days but are often completed within a couple of hours.

Our support team is available 24/7 to provide extra details should you require them or answer any other questions you might have. To find out how to get in touch, please click here.