CPC is crucial for marketers as it measures the cost of paid advertising campaigns. Marketers aim to lower CPC while ensuring high-quality clicks that lead to satisfied customers.
CPC provides a better return on investment than CPM because you only pay for actual clicks from interested consumers. This often leads to higher conversion rates, making the cost of each click small compared to the revenue generated from sales.
How do I set up my CPC limit?
A custom CPC will allow you to fine-tune this and get the best results possible. To set it up, you will need to go through the following steps:
What else do I need to know?
- If your campaign is not compatible with a CPC system, you will have the option to set up a CPA limit
- This will act as a spending limit, and your Ad provider might exceed it from time to time, depending on the case
- Once you've enabled your limit, you must gather more impressions/clicks to lower the CPC value. This applies only to previously created campaigns.
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